Once skeptical, the life sciences industry has gradually embraced influencer marketing, recognizing the power of authentic patient and physician voices to drive trust and engagement. Despite […]

Postpartum depression, though referenced as far back as ancient Greece, wasn’t formally recognized in U.S. medicine until 1994 – a delay that underscores how slowly awareness […]

AI is rapidly evolving, with increasingly powerful models like GPT-4 suggesting that continued scaling of compute and model size could soon enable machines to perform complex […]

Pharma marketers are moving beyond the traditional, formulaic 90-second TV spot, embracing a more targeted, omnichannel approach in response to shifting consumer viewing habits. Healthcare marketing […]

Since becoming CEO of Alkermes in 1991, Richard Pops has led the company in developing innovative treatments for serious mental health and neurological conditions like schizophrenia […]

Endo Orthopedics developed the Spatial Computing Injection Simulator to help hand specialists gain confidence in administering Xiaflex, the only FDA-approved nonsurgical treatment for certain cases of […]

The life sciences industry finds itself at a crossroads with the rapid rise of AI and GPT technologies. To stay relevant, pharma marketers must adopt a […]

Jazz Pharmaceuticals co-founder Bruce Cozadd built the company with a focus on balancing innovation and structure, much like jazz music itself. His approach emphasizes patient-centered solutions, […]

BJ Jones has built his career around leadership, first in the military and then in the life sciences industry. His leadership philosophy – bringing talented people […]