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Beyond the Call:
Evolving the Role of the
Modern Pharma Sales Rep
Tad Landowski
June 25, 2025
8 Minute Read
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Lead-Gen Isn’t Sexy. But If You’re Not Using It to Drive Demand and Improve Outcomes, You’re Doing It Wrong.
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The Future of Cancer Treatment: A Q&A with Akari Therapeutics CEO Abizer Gaslightwala
Chase Feiger
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8 Minute Read
Beyond the Call: Evolving the Role of the Modern Pharma Sales Rep
Tad Landowski
June 20, 2025
13 Minute Read
‘We Can Do This and We Will Do This’: Genentech’s Oz Demir Ups the Ante for Ambition in Digital Marketing
Larry Dobrow
June 12, 2025
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The APP Imperative: Why Marketers Must Prioritize Nurse Practitioners and Physician Assistants
Jonathan Mariano
June 5, 2025
11 Minute Read
Bypassing the Gatekeepers, Cautiously: Marketers and the New Era of Life Sciences DTC
Larry Dobrow
May 28, 2025
8 Minute Read
The Final Frontier: How Medical-Commercial Collaboration Can Reinvent Unbranded Campaigns
Tyler Redelico
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7 Minute Read
Paying for Miracles: The Math and Morals of Million-Dollar Cures
Ahmed Elsayyad
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11 Minute Read
Life-Saving Data Points and 30,000-Foot Views: GSK Analytics Whisperer Nivi Mogali Redefines the Role
Larry Dobrow
May 8, 2025
12 Minute Read
How Pharma Learned to Love Patient and Physician Influencers
Larry Dobrow
May 1, 2025
8 Minute Read
Transforming Maternal Mental Health: A Q&A with Sage Therapeutics CEO Barry Greene
Chase Feiger
April 22, 2025
8 Minute Read
Fast Takeoff Versus Gradual Ramp-Up: The Scaling Hypothesis Comes to Pharma
Ahmed Elsayyad
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