Unbranded educational initiatives are essential tools for life sciences companies, but their success can depend heavily on effective collaboration between medical and commercial teams. These campaigns […]

One-time gene and cell therapies for rare diseases often come with million-dollar price tags, but they also offer the possibility of lifelong cures that replace decades […]

Nivi Mogali’s personal losses—her grandmother’s preventable death and the Covid-related deaths of her grandfather and father-in-law—shaped her career in healthcare analytics. Now a senior leader at […]

Once skeptical, the life sciences industry has gradually embraced influencer marketing, recognizing the power of authentic patient and physician voices to drive trust and engagement. Despite […]

Postpartum depression, though referenced as far back as ancient Greece, wasn’t formally recognized in U.S. medicine until 1994 – a delay that underscores how slowly awareness […]

AI is rapidly evolving, with increasingly powerful models like GPT-4 suggesting that continued scaling of compute and model size could soon enable machines to perform complex […]

Pharma marketers are moving beyond the traditional, formulaic 90-second TV spot, embracing a more targeted, omnichannel approach in response to shifting consumer viewing habits. Healthcare marketing […]

Since becoming CEO of Alkermes in 1991, Richard Pops has led the company in developing innovative treatments for serious mental health and neurological conditions like schizophrenia […]

Endo Orthopedics developed the Spatial Computing Injection Simulator to help hand specialists gain confidence in administering Xiaflex, the only FDA-approved nonsurgical treatment for certain cases of […]