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Beyond the Call:
Evolving the Role of the
Modern Pharma Sales Rep
Tad Landowski
June 25, 2025
8 Minute Read
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August 21, 2025
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How GPT-5 Will (and Won’t) Change Pharma Marketers’ Lives
Ahmed Elsayyad
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It’s 2025. Women’s Health Still Isn’t a Priority.
Meg Rivera
August 8, 2025
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Leading with Authenticity in the Rare Disease Space: A Q&A with Ascendis’ Jay Donovan Wu
Chase Feiger
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40 Years on the HIV front lines with ViiV’s ‘Good Troublemaker’ Kimberly Smith
Larry Dobrow
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10 Minute Read
Trust, Truth and Triage: Life Sciences in the Age of AI Misinformation
Larry Dobrow
July 10, 2025
9 Minute Read
Lead-Gen Isn’t Sexy. But If You’re Not Using It to Drive Demand and Improve Outcomes, You’re Doing It Wrong.
Nikki Murphy
July 2, 2025
7 Minute Read
The Future of Cancer Treatment: A Q&A with Akari Therapeutics CEO Abizer Gaslightwala
Chase Feiger
June 25, 2025
8 Minute Read
Beyond the Call: Evolving the Role of the Modern Pharma Sales Rep
Tad Landowski
June 20, 2025
13 Minute Read
‘We Can Do This and We Will Do This’: Genentech’s Oz Demir Ups the Ante for Ambition in Digital Marketing
Larry Dobrow
June 12, 2025
7 Minute Read
The APP Imperative: Why Marketers Must Prioritize Nurse Practitioners and Physician Assistants
Jonathan Mariano
June 5, 2025
11 Minute Read
Bypassing the Gatekeepers, Cautiously: Marketers and the New Era of Life Sciences DTC
Larry Dobrow
May 28, 2025
8 Minute Read
The Final Frontier: How Medical-Commercial Collaboration Can Reinvent Unbranded Campaigns
Tyler Redelico
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Articles
Five Questions
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Five Questions
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