Alnylam’s Marshall Thompson discusses using AI in a creative campaign to raise awareness of primary hyperoxaluria type 1 (PH1), an often-undiagnosed metabolic disease. The campaign used […]

This article discusses the challenges faced by the pharmaceutical industry in fostering innovation, particularly given its risk-averse culture and strict regulatory environment. It advocates for a […]

Pharma marketing has long lagged broader consumer marketing, especially in digital strategies. While mainstream industries quickly adapted to SEO, email campaigns and mobile marketing, pharma largely […]

The lack of a universal vaccine record in the U.S. poses significant challenges for preventive care, leaving many individuals unsure about their vaccination status. This gap […]

Apple redefined the tech world by blending art and technology, and pharma marketers can learn from this approach. Embracing omnichannel marketing allows the industry to merge […]