Pharma’s traditional sales model, centered on in-person reps and relationship-building, is becoming outdated amid mounting access challenges and shifts in healthcare delivery. To stay relevant, pharma […]

Genentech head of digital marketing Oz Demir didn’t enter the life sciences world with a lofty mission—in fact, his journey began with a paid internship he […]

Advanced practice providers (APPs) are playing an increasingly central role in U.S. healthcare, shifting from physician support to frontline decision-makers across many specialties. This evolution demands […]

Pharma’s traditional idea of “direct to consumer” is being redefined by a new wave of healthcare platforms—like Hims & Hers, Ro, and pharma-backed initiatives such as […]

Unbranded educational initiatives are essential tools for life sciences companies, but their success can depend heavily on effective collaboration between medical and commercial teams. These campaigns […]

One-time gene and cell therapies for rare diseases often come with million-dollar price tags, but they also offer the possibility of lifelong cures that replace decades […]

Nivi Mogali’s personal losses—her grandmother’s preventable death and the Covid-related deaths of her grandfather and father-in-law—shaped her career in healthcare analytics. Now a senior leader at […]

Once skeptical, the life sciences industry has gradually embraced influencer marketing, recognizing the power of authentic patient and physician voices to drive trust and engagement. Despite […]

Postpartum depression, though referenced as far back as ancient Greece, wasn’t formally recognized in U.S. medicine until 1994 – a delay that underscores how slowly awareness […]