Pharma marketers are moving beyond the traditional, formulaic 90-second TV spot, embracing a more targeted, omnichannel approach in response to shifting consumer viewing habits. Healthcare marketing […]

Since becoming CEO of Alkermes in 1991, Richard Pops has led the company in developing innovative treatments for serious mental health and neurological conditions like schizophrenia […]

Endo Orthopedics developed the Spatial Computing Injection Simulator to help hand specialists gain confidence in administering Xiaflex, the only FDA-approved nonsurgical treatment for certain cases of […]

The life sciences industry finds itself at a crossroads with the rapid rise of AI and GPT technologies. To stay relevant, pharma marketers must adopt a […]

Jazz Pharmaceuticals co-founder Bruce Cozadd built the company with a focus on balancing innovation and structure, much like jazz music itself. His approach emphasizes patient-centered solutions, […]

BJ Jones has built his career around leadership, first in the military and then in the life sciences industry. His leadership philosophy – bringing talented people […]

The Covid-19 pandemic fundamentally transformed the life sciences industry, accelerating digital engagement, remote work and AI-driven innovation while reshaping the way companies interact with healthcare professionals […]

Exact Sciences chairman and CEO Kevin Conroy shares how the loss of a friend to colon cancer inspired his commitment to early detection through innovations like […]

The life sciences industry is on the cusp of transformation with the arrival of advanced AI tools like OpenAI’s Deep Research, Perplexity Deep Research and xAI’s […]