Jennifer Oleksiw has spent 25 years inside Eli Lilly, moving from coding systems to reimagining how a pharma giant connects with patients in the real world. In this conversation with Dr. Chase Feiger, she shares how Eli Lilly is blending digital technology, data, and human empathy to reduce barriers in healthcare, whether it’s through Lilly Direct, personalized omnichannel strategies, or tackling stigma in obesity care. Jen also talks about why true innovation in pharma requires looking outside the industry, staying curious, and never being satisfied with the status quo.